Business as usual is not what it used to be. But one thing is certain: complexity is growing and will continue to do so. At the same time, more data is available than ever before. Not just from business systems and communications devices. The internet and social networks are having a greater and greater influence on how people think and communicate.
In a fast interconnecting and complex world, it is no longer sufficient to decide and act based on limited information, traditional time horizons or strategic planning cycles. New challenges and opportunities require agility: the ability to assess, reinvent and adjust.
It is the kind of agility that is enabled by IBM Cognos Business Intelligence. The software brings together reporting, plus analysis, scorecarding and dashboards. And it expands these business intelligence (BI) capabilities with planning, scenario modeling, real-time monitoring and predictive analytics – allowing you to tap into information within your organization and beyond, to connect with key stakeholders and to share insight, align and decide.
In so doing, Cognos Business Intelligence unleashes the collective intelligence within your organization – so you can see around corners, predict outcomes, make informed decisions and act smarter and faster than the competition.
The true driver of success comes from putting information and insight into the hands of many different users – the value of analytics increases as more users access complete, consistent and trustworthy information.
In any organization, your highest performing employees are driven to multi-task and find answers; they are hungry for information. Because of diverse experience, roles and responsibilities across the business, they need the freedom and flexibility to explore and see relevant information in ways that are most meaningful to them.
That means getting to the information they need easily, and not being dependent on IT or analysts to do the query and reporting or thinking for them.
Business users need simple user interfaces that allow them to engage and find answers to their own questions. And they shouldn’t have to switch tools or learn new applications as they expand their thinking. They need software that can keep pace with the way they think.
Cognos Business Intelligence addresses these demands by providing analytics everyone can use to answer key business questions. The unified decision workspace allows users to:
- Easily view, assemble and personalize information to follow a train of thought and generate unique perspectives.
- Explore all types of information from all angles to assess the current business situation.
- Analyze facts and anticipate tactical and strategic implications by shifting to more advanced, predictive or what-if analysis.